20" is a good size.
From memory, once you exceed 35" (that is, in an average room, the size us peasants have), the magic of the open baffle seemed to diminish.
Obviously if you are a rich bastard with huge size rooms then things would be a little different.
Either way a narrower baffle is probably also going to look a little better and it's not too hard to correct for a small amount of bass roll off.
Thanks will start soon the first proto ;-)